‘Stress Testing’ the Value of Intangible Assets in Acquisitions

Michael D. Moberly, Principal, Founder, kpstrat

Stress testing the value, i.e., sustainable competitive advantages, revenue generation capability, materiality cycle, and reputational risks to about-to-be-acquired and/or merged intangible assets is obliged to be considered ‘fiduciarily relevant’.

Minimizing or conveying dismissiveness of such a prudent practice or deferring same to institutional conventions, i.e., accounting, taxation, legal, etc., or mis-characterizing risks to business things intangible as merely inevitable and not subject to specific and defensive mitigation in advance, is respectfully, short-sighted.

The real time relevance of differentiating how, why, when, and where risk to particular-intangible assetsemerge and materialize at will, at keystroke speeds, and can cascade throughout an enterprise to undermine mission-essential asset value, competitiveness, and revenue generating capacity is also short-sighted.

The very real probability and asymmetry of business risks materializing in today’s irreversible and globally intertwined, predatorial, and increasingly intangible asset intensive, dependent, and reliant business operation environments is, if – when dismissed, short-sighted.

There is abundant and clear (open source) evidence that suggest, when business investors, leaders, and/or transaction – M&A advocates and mangers elect to forsake relevant and measurable risk mitigators to business things intangible correlates to transaction outcomes and ROI’s.

Readers who enjoy the various perspectives conveyed @ ‘Business Intangible Asset Blog’, are respectfully invited to read more @ https://kpstrat.com


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