Reputation Risk Mitigation Emerging As A Security Specialization

Michael D. Moberly    October 17. 2014    ‘A blog where attention span really matters’!

Business reputation risk emerging as a specialized security discipline…

Mitigating business reputation risk is evolving into a specialized discipline and presumably one that will eventually produce some obligatory (dedicated) education and certification not unlike what is already associated with other disciplines with standalone specializations. For example, in the security and asset protection field, the American Society for Industrial Security International has differentiated its membership interests and expertise through 29 Councils, each reflecting a particular facet of security, loss prevention, and asset protection to the private, public, and government sectors.

With respect to mitigating company reputation risk, I suspect, in the not too distant future, ASIS International will recognize the relevance and distinctive contributions made by reputation risk specialists and accordingly adopt another Council.

Public relations argue reputation risk rooted there…

There are countless public relations firms and solo PR practitioners who characterize mitigation and management of reputation risk as having roots in their profession and thus should be and frequently tweak there services accordingly to convey their profession as the presumptive lead, insofar as being the logical first choice resource and service which companies experiencing materialized reputation risks should turn to for mounting a response, and monitoring, mitigating, and managing such risks.

Rising percentages of security practitioners engaged in reputation risk issues…

Interesting, in as much as I am an intangible asset strategist and risk specialist, I find, anecdotally, admissions of rising percentages of security, loss prevention, and asset protection practitioners time being devoted to addressing risks related to a companies’ intangible assets which reputation, brand, image and goodwill are certainly integral components.

A recent example of security’s rising interest in and obvious mandate to learn more and engage company reputation risk was evidenced by the first full presentation devoted exclusively to reputation risk being accepted for delivery at ASIS Internationals’ 2014 (September 28 – October 1) Annual Seminar & Exhibits. The speakers for this presentation were myself, Dr. Nir Kossovsky, and Kevin Peterson with the session attracting 100+ attendees.

Security professionals are frequently horizontal lookers and thinkers…

Often, I find security, loss prevention, and asset protection practitioners possess a distinguishing attribute, that being horizonal looking and thinking. In other words, they are inclined to foresee and devise on strategies to deter, mitigate, if not prevent, new and anticipated risks and threats before they materialize and adversely affect their employer or clients’ assets. More specifically, security professionals are acquiring a stronger appreciation for the economic fact that 80+% of most companies value, sources of revenue, and ‘building blocks’ for growth, profitability, and sustainability lie in – evolve directly from intangible assets, which again, company reputation is one!

Another favorable product to security’s elevated operational familiarity with intangible assets sector – discipline specific experience with intangibles is that their ‘horizontal attributes’ render them both inclined and able to identify and unravel niches of overlooked – unmet business risks, and challenges which warrant resolution, ala risk to a company’s reputation.

Too, security administrators are well positioned to draw attention to such unrecognized or dismissed risks by characterizing them in probable, costly, and often irrevocable impact contexts.

As always, reader comments are most welcome!

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