Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog
Risks – hazards – challenges to any business’s intangible assets, irrespective of sector, but particularly those differentiated – designated a ‘mission essential’, can materialize…
- intentionally – as the product of malicious acts, behaviors, or speech (internally or externally).
- circumstantially – attendant and/or coincidental to how, when, where, and why particular intangible assets are portrayed, marketed, leveraged, and/or applied and serve as contributors – underliers to particular-products, services, reputations, competitive advantages, etc., relative to…a firms’ mission, its valuation, its reputation, as well as, specific transactions, investments, and/or buy-sell-license agreements in which certain intangible assets are always in play, and probably, at risk.
- operationally – rooted in (leader, management team, board, or investor) unfamiliarity with business things intangible, e.g., precisely what they are, and precisely when, where, how, and why they are relevant, e.g., awareness of, interest in, and capability to (proprietarily) develop and apply the right intangible assets, at the right time, in the right place, in the right way, and at the right cost, and monitor – safeguard same throughout their respective value-functionality-materiality (life) cycles.
It’s important for business leaders, management teams, boards, and investors (similarly) to recognize, that today, and for the foreseeable future, risks to any business’s ‘mission essential’ intangible assets, unless anticipated, acknowledged, monitored, and mitigated, can…
- materialize asymmetrically @ keystroke speed and cascade throughout an enterprise.
Risks to any business’s ‘mission essential’ intangible assets can be variously, loudly, broadly, and convincingly conveyed via language, behaviors, inuendo, and/or threats…
- by arrays of economic, competitive advantage adversaries, and/or ideological – political opponents,
- to create suspicions, which diminish assets’ attractivity and valuation and undermine reputations, missions, and operating cultures.
The intent + outcomes of doing so, can be intensified, multiplied, and magnified (publicly) via social media platforms in which ‘going viral’ is a common objective.
Readers are respectfully invited – encouraged to review other posts at ‘Business Intangible Asset Blog’ and offer comments, where these and other related issues are examined.