Michael D. Moberly is a Business Intangible Asset Strategist, Risk Mitigator, and Founder – Principal of kpstrat and ‘Business Intangible Asset Blog
Targeted misinformation campaigns obligate business leadership to…
- recognize – assign $ values to perception, image, goodwill, and operating culture, etc., and the business things intangible which contribute to – underlie same to benefit products, services, stature, reliability, and receptivity, etc.,
- recognize the contributory roles – value adds of their ‘mission essential’ intangible assets are observable and measurable.
Business responses to external – intentional misinformation campaigns, frequently include various…
- influencers with risk-specific expertise which, not-infrequently include perspectives which favor react – respond – defend tactics executed in-kind, @ keystroke speed.
- hopes and hedges that doing so will (eventually) prevail w/o disrupting current and projected suppliers, buyers, consumers, customers, investors, and/or regulators – overseers, etc.
I and many readers recognize, there are astute – expertise laden individuals serving in business leadership roles – advisement capacities, across sectors, i.e., management teams, boards, and investors, etc., who,
- represent thoughtful and courageous exceptions to the perspective described above, i.e., not react-act @ keystroke speed and consider (which – how)‘mission essential’ intangible assets have been affected later.
Business leadership receptive to this post’s premise, may be more prepared and inclined to respond to adverse – misinformation events at their will vs presuming they are obligated to react – act in-kind @ keystroke speed.
Doing so may allow business leader responses to be more thoughtful, prudent, and strategically framed and communicated with the inclusion of various influences, influencers, pressures, and counsel which may advocate otherwise.
Too, some business leaders hold dubious presumptions that reacting – acting in-kind to misinformation campaigns include (a.) expectations for doing so, and (b.) there will be speedy – near term support and affirmation for doing so within (c.) ideological – economic ‘value chains’ which frequently frame response strategies, but also…
- hedge business (vulnerability, probability, criticality of) adverse risk aftermaths and impacts, e.g., the probability – cost – time for recovery relative to reputation, image, goodwill, competitiveness, valuation, revenue generation, etc. To be sure, there are ample examples.
Differentiating – assessing business’s unique and ‘mission essential ’intangible assets include recognizing…
- which-how-when-where-why particular intangible assets contribute and add value to an operating culture, i.e., competitiveness, valuation, revenue generation capability-capacity, sustainability, and future wealth creation potential, etc.
The costs + risks of reacting vs. responding can, and not-frequently do, produce increasingly intense and momentum stifling challenges which business recipients – targets of ‘misinformation messaging’ are obliged to prudently address.
Internal – external communication responses for + about any business, irrespective of its sector, stage, maturation, size, revenues, or location, etc., are obliged to incorporate ‘operationally familiarity’ with the business things intangible which are exposed, i.e., recognize the specific – nuanced intangible assets relative to how, when, where, and ‘whose’ are in play – probably at risk, and why.
Respectfully, most corporate communications units were formerly PR (public relations) units and (experientially) there remain many business – institution leaders who still regard those functions as differences w/o distinctions.
The ‘Business Intangible Asset Blog’ is experientially-researched, written, and produced by Michael D. Moberly, to provide perspectives, insights, and additional and sometimes alternative perspectives to readers, ala business leaders, management teams, boards, and investors, etc., to aid in identifying, distinguishing, assessing, valuing, safeguarding, and lucratively – competitively utilizing -applying their ‘mission essential’ intangible assets.
Readers are-encouraged to review and comment on this, and other posts wherein arrays of issues related to business things intangible are authentically and practically conveyed.
