Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog
Every SME (small-mid-size enterprise) start-up, as-well-as Fortune-ranked company, which I am familiar, irrespective of sector, purposefully develops particular-intangible assets, and introduces – applies same in particular-ways, at particular-times, with the intent the product – outcome of doing so, will…
- execute – convert as relevant and beneficial initiatives to advance mission and/or strategic planning.
- translate to-for existing + prospective buyers-consumers-clients, and investors, as credible – sustainable (operating culture) assurances of brand, reputation, and service.
- enhance competitive advantage, revenue generation capability-capacity, and (business) sustainability.
In most instances (experientially) those intangible assets were, at some point during their development and introduction, likely considered to have proprietary components, whether specifically designated, treated, or safeguarded as such, or not.
An important underlier to how-when particular-intangible assets a business comes to rely, are essential’, i.e., reasons for their development, introduction, execution, and reception, are beliefs held by leadership, management teams, boards, and investors (similarly) gleaned from combinations of research, polling, and personal experiences, etc., that there will be favorable outcomes, ala
- the introduction of particular-intangible assets, at a particular time, place, and manner, can-will…
- enable-facilitate-produce positive and desired contributory roles and value adds to a business-as-whole.
- render particular-services, products, and brands, etc., more differentiate-able, attractive, and competitive.
- converge as an attractive, receptive, lucrative, reliable, and sustainable (business) operating culture.
Experientially, business leaders, entrepreneurs, management teams, boards, and investors who exhibit (similar – respective) foresight + receptivity to acknowledge and treat their business’s + brand’s reliance – dependance on…
- introducing the right (collections – collaborations) of intangible assets, at the right time, in the right place, and in the right way,
- warrants those assets differentiation, designation, and monitoring as ‘mission essential’, and treated + safeguarded as such, because…
It is from those intangible assets, that 70-80+% of most business’s competitive advantages, revenue generation capabilities – capacities, and sustainability emerge, derive, and rely.
Let there be little debate about this business economic – operation reality. All are respectfully encouraged to review other (900+) posts @ the ‘Business Intangible Asset Blog’ which examine – address the importance of recognizing business things intangible.
