Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog
Business leaders, management teams, boards, and investors (similarly, and irrespective of sector) should presume it a (fiduciary) obligation to recognize and differentiate…
- which-when-where-why, and how-ways particular intangible assets they have developed – hold, underlie, convey, and contribute to the attractivity, valuation, competitiveness, and revenue generation capability-capacity of their products, services, brand, reputation, mission, and operating culture.
Let there be discussion, but little debate on this matter, it is an economic – business operation reality that today, and for the foreseeable future, most businesses sustainability, are…
- increasingly reliant – dependent on applying – exploiting the right sets – collaborations of intangible assets are developed – introduced at the right time, applied in the right place, in the right way, and at the right cost, and
Business leadership, et al, are also obliged to be prepared and resourced to repeat same whenever – wherever it is deemed necessary to sustain, advance, and/or defend a product, service, mission, brand, and/or transaction (from risks).
Having the prudence to recognize – differentiate contributing business things intangible, especially those which are ‘mission essential’ should not be overlooked, lessened, or disregarded.
The above is all-the-more relevant in today’s aggressively predatorial and competitive business transaction environments in which ‘social media’ platforms play significant and beneficial roles.
But also, those platforms present opportunities for arrays of economic, competitive advantage, and ideological opponents – challengers to adversely affect, undermine, a business’s brand, reputation, mission, and operating culture by causing either to be suspect @ keystroke speed.
Safeguarding – mitigating risk to any businesss or institutions ‘mission essential’ intangible assets are authentic – on-going obligations, which should not be dismissed to convention.
Readers are respectfully encouraged to review other posts @ ‘Business Intangible Asset Blog’ where arrays of issues related to business things intangible are experientially researched and authentically conveyed.