Michael D. Moberly, Principal, Founder kpstrat – A Business Intangible Asset Strategy and Risk Mitigation Collaborative – Business Intangible Asset Blog: A Reliable Source About Business Things Intangible Since 2006
This professional development curriculum supplants many conventional business perspectives regarding the development, economics, competitiveness, and revenue generation capability of intangible assets by addressing the relevance of, and contributions business things intangible make, to…
- valuation,
- competitiveness,
- revenue generation capability-capacity,
- resilience, sustainability, and to/for
- brand, standing, reputation, as well as investment attractivity, etc., are frequently poorly framed-articulated, and/or wholly overlooked.
This perspective converges throughout this curriculum by…
- describing today’s dependance – reliance on business things intangible and leadership’s obligatory recognition of same.
- describing the valuation of, and investment in businesses is increasingly dependent on leaders recognizing, objectively valuing, safeguarding, and mitigating risk to the (mission essential) intangible asset in play.
- reflecting global (business) perspectives, not merely U.S. – western perspectives.
- conveying the universality of the intangible asset-side of business operation and economics, which are often overlooked, under-reported, and subjectively valued.
Respectfully, business decisions to commit or forego safeguarding – mitigating risk to ‘mission essential’ intangible assets have traditionally materialized at the margins of business operation, and are often portrayed as costs, with returns and deterrents being spuriously debated.
A frequently misunderstood (perhaps misrepresented) underlier to such decisions – debates (which this curriculum fully addresses) is a fundamental recognition that, business things intangible are indeed (fiduciary) obligations that should be distinguished from conventionally issued IP, e.g., a patent, trademark, or copyright.
Clearly, the issuance – designation of IP signals to (intangible asset – IP) developers-holders-users what’s important, valuable, and should be treated accordingly.
What’s more, the issuance of IP comes with enforcement – deterrence strikingly noted in Article I, Section 8, Clause 8 of the Constitution.
However, there are no certificates issued by the government informing business leadership these are your ‘mission essential’ intangible assets, so you are obliged to-treat them accordingly, via safeguards – mitigated risks, because importance – value – competitive advantage will inevitably be in play and likely at risk.
Conventional leadership, management, stewardship, and oversight training – practices seldom (confidently – neatly) encompass the intangible asset side-of-business, i.e., R&D, monetization, commercialization operations, economics, competitiveness, and revenue generation, etc., as this professional development curriculum clearly does.
That absence of operational familiarity, rationale, and clarity (with business things intangible), allows discussions for developing the expanding + dominant intangible asset-side-of-business to become wedged in peculiar perspectives and debates, e.g.,
- whatbusiness things intangible – actually-are.
- contributions to valuation, competitiveness, revenue generation, and investment attractivity, etc.
- vulnerability – probability – criticality of risk materialization.
- implementation costs mired-in-debates about which business unit will pay, and projected – near term returns.
Instead, obligations to consider – achieve all-of-the-above is…
solely up to the assets’ developers, holders, and users…which this curriculum brings legitimacy, clarity, and relevance which are doable, absent imprudent dramatics which this professional development curriculum achieves for participants.
Each post @ Business Intangible Asset Blog, is developed, researched, written, and published entirely @ the experienced hand of Michael D. Moberly.
The ‘Business Intangible Asset Blog’ originated in 2006 and now includes 1100+ long form (topic specific) posts intended to respectfully provide readers, ala business leaders, management teams, boards, and investors (nationally – internationally) with reliable insights and perspectives about the intangible asset-side of business development, economics, valuation, competitiveness, operability, resilience, and sustainability.
