Intangible Asset Diagnostics for Businesses…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog

Readers are (fiduciarily) obliged to recognize that today, and for the foreseeable future, most businesses, irrespective of sector, size, stage, standing, or location, are increasingly (irreversibly) intangible asset intensive, dependent, and reliant.

I focus primarily on three particular-types-categories of business specific intangible assets, i.e., various forms, contexts, and applications of…

  1. intellectual capital(knowledge, know how)
  2. structural capital (processes, procedures)
  3. relationship capital (internal-external associations and relationships),

and various ways each can and routinely – legitimately do converge as attractive – valuable components (elements, forces, etc.) to a business’s operating culture.

Experientially, I consider these particular-intangible assets (in business) to be more objective predictors – indicators, relative to their…

  • contributory roles and value adds’ they routinely and individually (collectively, collaboratively) produce, are
    • visible, distinguishable, and measurable, insofar as,
    • which, when, where, why, and how (the various ways) they influence – affect (favorably-adversely) a business and/or brand, ala
    • valuation, competitiveness, revenue generation capability – capacity, resiliency, and sustainability.

Intangible asset diagnostics emerge from business leaders, management teams, boards, and investors recognizing – exhibiting tactical + strategic operational familiarity with key (mission essential) intangible assets, e.g.,

  • sense of attachment to having knowingly contributed to developing, introducing, conveying, sustaining, safeguarding, and honing various inputs of intangible assets, e.g.,
  • the right form (context – application) of intangible asset, e.g., intellectual, structural, and/or relationship capital,
  • in the right way, at the right time, at the right cost, competitively, lucratively, and sustainably.

Diagnostics for business things intangible translate to (more) effective – relevant stewardship of a business’s ‘mission essential’ intangible assets and also influence – drive

  • good-better-best practices to favorably affect (business – brand) distinction, attractivity, competitive advantage, revenue generation, valuation, and (future) wealth creation potential.

The ‘Business Intangible Asset Blog’ is experientially researched, written, and produced by Michael D. Moberly (since 2006 – over 1000 long form posts) to provide readers (business leaders, management teams, boards, and investors) with reliable perspectives and nuanced insights to distinguish, value, and safeguard particular business things intangible designated as mission essential. 

Readers of this, and other posts, @ Business Intangible Asset Blog’ are-encouraged to offer comments.


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