Discussing Business’s Intangible Assets Is Obligatory…

Michael D. Moberly, Principal, Founder kpstrat – A Business Intangible Asset Strategy and Risk Mitigation Collaborative – Business Intangible Asset Blog: A Reliable Resource for Business Leaders

November 19, 2023

Discussions about business’s intangible assets are encouraged. They are understandable, informative, and immediately applicable for business leaders, entrepreneurs, innovators, R&D administrators, management teams, boards, and investors across sectors, irrespective of size, stage, sales, products, services, or location.

Discussions about business’s intangible assets are readily translatable. There is nothing extra to be bought to make this work, aside from buying into the factual – experiential content about what already exists, i.e., the intangible asset-side of business operations and economics.

Discussions about business’s intangible assets encourage receptivity to pursue good-better-best ways to competitively, lucratively, and sustainably develop – introduce new,as well as advance particular-intangible assets already in play.

Discussions about business’s intangible assets frequently materialize as ‘a-ha make sense moments’ which translate to informed shifts in perspective that spark beneficial departures from past practices to reflect current – future business economic – operational realities…

Discussions about business things intangible preface discussions about business’s ‘mission essential’ intangible assets, i.e., what they are, why they warrant differentiation, when and where they are evident, and how they contribute to advancing – sustaining brand competitiveness, resilience, valuation, and revenue generation capability.

 Business’s ‘mission essential’ intangible assets

  • emerge from the right (unique, attractive, proprietary) forms, contexts, and applications of intellectual, structural, and/or relationship capital,
    • introduced at the right time, in the right way, at the right cost.
  • exhibit via operating culture.
  • translate to-for customers, clients, buyers, suppliers, and investors, etc., as attractive, desirable, distinguishable, and memorable experiences, rapport, and/or interactions.
  • convey competence, capability, goodwill, and malleability.
  • contribute to advancing – sustaining brand, reputation, valuation, competitiveness, and revenue generation capability-capacity.
  • are measurable and monitorable.
  • hold durable life-value cycles.

Discussions about ‘mission essential’ intangible assets include demonstrations of how, when, where they may originate and emerge via strategic inputs of unique (forms, contexts, applications) of…

  • intellectual capital (knowledge, knowhow).
  • structural capital (processes, procedures), and/or
  • relationship capital (associations, connections).

Obligatorily, discussions about business things intangible recognize particular-accounting, valuation, and reporting conventions which emerged in earlier eras of business – industry development which relied-depended more on tangible (physical – fixed) assets and labor which, in turn still influence…

  • how business things intangible are taught in classrooms, and
  • how they are interpreted in conference rooms.

Discussions about business things intangible encourage familiarity with…

  • various types-categories of intangible assets described at Business Intangible Asset Blog https://kpstrat.com/wp-admin/post.php?post=18838.
  • array of situations, circumstances, transactions, and collaborations, etc., in which ‘mission essential’ intangible assets can be in play as well as at risk.

For further context readers are encouraged to examine kpstrat.com, videos, and posts @ Business Intangible Asset Blog. Blog – kpstrat

The ‘Business Intangible Asset Blog’ is experientially researched, written, and published by Michael D. Moberly since 2006, with1100+ (long form) posts providing readers, ala business leaders, management teams, entrepreneurs, boards, and investors, et al, across sectors, with current – relevant perspectives and nuanced insights on matters involving business things intangible.

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