Intangible Asset Case Study

The company…
This assessment was conducted using open sources, personal observations, It involved a U.S. headquartered company and market leader (manufacturer, supplier) of an automotive services product. This company has multiple U.S. and international manufacturing, sales, training, and distribution sites. Its annual sales exceed $300 million.

The assessment revealed…
A significant percentage of the company’s revenue and value was embedded in largely un-recognized and under-protected intangible assets, proprietary know how and IP, e.g.,

Key know how related to daily operations and strategic positioning was intertwined and embedded with employees and management teams at various levels and global locations…

Proprietary web-based training and trouble shooting programs and data bases (that delivered valuable competitive advantages) accessible to customers and clients 24/7…

Business processes for rapid turn around times for customer services for trouble-shooting, product delivery and repair…

Internal R&D unit and external collaborative research and prototype development agreements with universities, key customers, and suppliers.


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