The most compelling point made in McAfee’s recent study ‘Unsecured Economies: Protecting Vital Information’ is that it suggests ‘geopolitical perceptions’ are influencing data protection/security policy.
For c-suites not knowing either the value or the location of the dominant sources of their company’s value, revenue, and overall sustainability speaks volumes about an absence of understanding and appreciation for IP and intangible assets.
There is growing evidence that the recession is prompting consumers to be even more indifferent about purchasing counterfeit – pirated (less expensive) products.
Familiarity with intangible assets and effective stewardship, oversight, and management can produce lucrative – competitive advantage multipliers for companies.
Why would it be a good time now for companies to seriously consider building-developing a culture that recognizes, produces, and sustains control, use, ownership, and value of (their) intangible assets?
Serious financial times demand equally serious and readily executable strategies to elevate company’s probability of survivability and sustainability (post recession).