An intangible asset assessment is not a warmed over version of an intellectual property audit. Rather, an intangible asset assessment produces actionable outcomes largely geared toward identifying, assessing and, most importantly, utilizing a company’s intangible assets to further contribute to (company) revenue, value, competitive advantages, and sustainability.
The stewardship, oversight, and management of a company’s intangible assets are no longer passive or optional responsibilities.
Serious financial times, like today’s recession, demand equally serious and ‘shovel ready’ strategies to elevate the probability company’s will survive through better utilization of intangible assets.
For management teams it’s no longer sufficient to merely know what intangible assets are and which one’s your company possesses. All too frequently, the contributions and competitive advantages intangible assets deliver are overlooked, neglected, or outright dismissed.
Company boards and senior management are recognizing the importance/necessity of monitoring (their company’s) non-financial performance indicators, i.e., intangible assets!
Reasons to think differently about how to protect business information assets.