Management team practices that do not factor the speed and predatorial nature of today’s sophisticated data mining (scanning) technologies that enable business/competitor intelligence, information brokering, and economic (industrial) espionage operations, are short-sighted and lead to elevated (unecessary) risk and lower probability for profitability and success.
In today’s hyper-competitive, predatorial, and global business environment a key ingredient to successful launches of new products or services is executing best practices to sustain control, use, ownership and value of ‘launch critical assets’!
Management team awareness training for intangible assets is a useful endeavor that will produce/deliver many (on-going) returns and multipliers!
Of all things management attributed to Dr. W. Edward Deming perhaps one of the most often cited is the adage ‘you can’t manage what you don’t measure’ and its relevance to intangible assets!
The Ohio Supreme Court ruled that the use of protected trade secret information by a former employee who had memorized it during the course of his employment violated that state’s trade secret law.
A growing body of anecdotal evidence that indicates boards and management teams lack appreciation for the (a.) fiduciatry responsibilities associated with stewarding, overseeing, and managing intellectual (intangible) assets, and (b.) administrative necessities that intangible assets become routine fixtures (action items) on board and management team agendas.