Having an effective and quality strategic plan in place for the utilization, protection, extracting value from a company’s intangible assets and IP is regarded as an important sign today that a strong, intelligent, and forward looking management team is at the helm.
Management teams can elevate (win) the confidence of lenders to become more receptive and responsive to intangible asset – IP backed lending proposals?
Effective first step to reduce the probability that a company will be unduly exposed to or become a victim of ‘reputation risks’ is to conduct an intangible asset assessment.
Its professionally unacceptable for a ‘business case’ advocating the use of intangible assets to be framed or designed as merely a regurgitation of a warmed over or generic version of a conventional (tangible-physical asset oriented) business case.
Designing a ‘business case’ for better utilization of a company’s intangible assets must begin with providing management teams with objective data and examples to aid in recognizing the relevance and feasibility of the initiative.
Business continuity-contingency planning need to shift their focus to sustaining (protecting, preserving) (a.) control, (b.) use, (c.) ownership, and (d.) value of intangible assets to elevate the probability for a speedier, stronger, and more complete economic, competitive advantage, and market share recovery.