It’s time that small and medium sized business management/leadership teams and boards recognize they produce (possess) intangible assets that deliver value, revenue, competive advanatages, sustainability, and serve as a foundation for growth and future wealth creation. It’s also time they come believe it and act on it!
Stone v. Ritter, has drawn our attention to board/director (fiduciary) responsibility for the oversight (stewardship, and management of) company compliance programs and assets, but also, its intangible assets.
Stone v. Ritter, In Re Caremark, and In Re Disney are three (Delaware) cases that describe the importance of and provide practical context to board/director (fiduciary responsibilities) for the oversight, management, and stewardship of company (intangible) assets.
Value proposition statements should be framed and sequenced so that management/leadership teams will interpret-assess the subject matter/objectives similarly in terms of relevance, importance, usefulness, and application, etc., to them and their companies!
Value propositions that pitch services to a company’s intangible assets must be framed, written, and presented to allow a management/leadership team audience to recognize broader applications of intangible assets that extend internally as well as externally for their benefit.
Why do SME, SMM, and early stage company management teams’ familiarity with, or interest in intangibles assets still appear to be relatively low?