Unfortunately, discussions about a company’s intangible assets rarely prompt boards’, c-suites’ or management teams’ pulse to race as I consistently try to make the case that it should.
Unlocking Managerial Mysteries Of Intangible Assets
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Unfortunately, discussions about a company’s intangible assets rarely prompt boards’, c-suites’ or management teams’ pulse to race as I consistently try to make the case that it should.
It used to take years of consistent mismanagement to destroy a company. Today, a company’s downward spiral to an ultimate and premature demise can occur almost overnight.
In 2004, Deloitte teamed with the Economist Intelligence Unit to conduct a survey describing what boards and executives don’t know about the real financial health of their company produced three key findings.
University research and inventions produce valuable intangible assets that compliment an invention’s intellectual property.
Intangible assets, the ‘tipping point’ has arrived.
Systemic risks to intellectual property and intangible assets.