The management of a company’s intangible assets is not a passive ’I’ll do it when I have the time’ task that can be delegated or relegated to the uninitiated.
Managing Your Company’s Intangible Assets In Five Steps!
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Intangible Assets’ Absence of Physicality
If a company asset that happens to be intangible, something which 65+% of a company’s assets are, is stolen, misappropriated, or copied by a competitor or economic-competitive advantage adversary, will anyone in the company notice?
‘The Power of Pull: How Smart Moves, Smartly Made, Can Set Big Things In Motion’
The power of pull, how smart moves, smartly made, can set big things in motion.
Intangible Asset Risk and Management Should Be Embedded In MBA Curriculum…
MBA curriculums should include intangible asset risk and management.
Wikileak Phenomena…New Insider Dimensions To Corporate Reputation Risk!
The reactions by companies following last year’s ‘wikileaks’ phenomena, add more dimensions to mitigating the mounting inevitability that corporations will experience reputation risk.
Intangible Asset Resilience…
Ranjay Gulati’s book is about recognizing a company’s customer relationships are intangible assets which can produce ‘relationship capital’.