Intangible Valuation & Monetization
Of the many take-aways I consistently receive from Smart Cities’ Radio program hosted by Carol Coletta (CEO’s For Cities) are the not so subtle references to city’s ‘missed opportunities’ which, in many instances, represent intangible assets.
Intangible Valuation & Monetization
The management of intangible assets, intellectual capital, and intellectual property are best framed today as strategic business decisions that are not exclusively formulated through a legal or technology lens only.
Intangible Valuation & Monetization
Today, business continuity-contingency planning should broaden its scope to include a company’s intangible assets, e.g., intellectual capital, image, goodwill, brand, reputation, and intellectual property to execute a speedier and more complete economic and competitive advantage recovery following a disaster.
Intangible Valuation & Monetization
Recognizing and treating intangible assets as strategic assets for SME’s is new!
Intangible Valuation & Monetization
It’s important to recognize that economic-competitive advantage hemorrhaging (attributed to infringement, counterfeiting, piracy) can occur well before the ink dries on a transaction contract.