Intangible Valuation & Monetization
Management/leadership teams and boards should engage the economic fact that 65+% of their company’s value, revenue, and future wealth creation is rooted in intangible assets.
Intangible Valuation & Monetization
If you build a better mouse trap (tangible asset) the world will beat a path to your doorstep. In the knowledge-based economy, that time hnored cliche’ has given way to ‘if you build better knowledge paths (intangible assets) you will achieve sustainable value and long term competitive advantages’.
Intangible Valuation & Monetization
It is incumbent on leadership teams and boards today, regardless of company size, industry sector, or product/service lines, to manage and protect their intellectual capital (IC) as both a fiduciary responsibility and economic necessity.
Intangible Valuation & Monetization
Dedicating an individual to be responsible for identifying, managing, using, and protecting (a company’s) intellectual capital is a prudent business decision with a strong and defensible value proposition!
Intangible Valuation & Monetization
Should additional safeguards be introduced to university research communities where there remain spirited debates about research openness, i.e., the freedom of researchers to disseminate, communicate, collaborate, and publish at will.
Intangible Valuation & Monetization
An important, but, often overlooked/neglected key to sustaining, even strengthening a business during this recession is to understand their cheese has been moved.