Effective management of a company’s intangible assets is truly a strategic investment that will produce revenue, add value, elevate reputation, and be a strong source of competitive advantages, in other words, ‘the prius effect’!
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Intangible Assets and New Product Launches: Keeping Your Genie’s In Their Bottle!
Intangible Valuation & Monetization
Achieving successful and sustainable new product – innovation launches is increasingly dependent on management teams recognizing fulfilling their fiduciary responsibilities
Intangible Asset Sustainability? What’s Their Contributory Value and Longevity…
Intangible Valuation & Monetization
Are company’s intangible assets sustainable? If so, can we assess their contributory value and functionality – life (longevity) cycles?
Intellectual Assets: Protection Starts By Changing Mindsets About The Value Of Information
Intangible Valuation & Monetization
Most companies with even a modicum of understanding about the vulnerability and risks open source – social media conversations pose, endeavor to mitigate such risks and sustain the proprietary nature – trade secret status of designated information assets through non-disclosure and/or confidentiality agreements.
Valuing Corporate Trade Secret Losses
Intangible Valuation & Monetization
Instances in which companies assign (presumably calculate) a dollar value, beyond a subjective estimate, to stolen, infringed, or misappropriated trade secrets.
Recession Is Perfect Time To Exploit Intangible Assets
Intangible Valuation & Monetization
Michael D. Moberly December 14, 2011 This lingering-sustaining business...