Franchises’ are not so much driven (economically, competitively) by intellectual property as they are driven by intangible assets!
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Transaction Expediency
The kind of economic – competitive advantage hemorrhaging I’m referring to is that which is attributed to internal theft, misappropriation, infringement, counterfeiting and (product/service) piracy.
It’s About How Parties’ Approach A Business Transaction…
A value-based assessment (inventory. audit) of the intangible assets in play (that also incorporates a ‘business impact analysis’) is a worthy step forward towards enabling and facilitating more secure and profitable transaction outcomes.
It’s About How Parties Approach A Business Transaction, Stupid!!
In today’s high stakes, nanosecond, winner-take-all approach to business transactions, its important to recognize the intangible assets, IP, and competitive advantages that are in play.
Intangible Asset Assessment – The Findings Of A Company Case Study…
Intangible asset assessment, the findings of a company case study…
Venture Capitalists: Are You Buying Unnecessary Risk?
Venture Capitalists – are you unnecessarily buying risk that will undermine projected returns and exit strategy!