In today’s financial crisis, monetization of intangible assets, i.e., leveraging them, extracting value from them, and collectively turning them into sources of revenue as another tool to sustain a company through this financial crisis, should be ratcheted up on the growing lits of priorities!
Most SME’s and SMM’s, as yet, do not have the internal means to identify, unravel, assess, and extract value from – turn their intangible assets into revenue generating assets!
Due diligence in 2008, it’s all about control, use, ownership, and value of intangible assets!
Companies are now obliged, perhaps more than ever before, to literally re-think those elements of their information security policies that address risks – threats posed by insiders, that unfortunately, but, all-to-frequently begin and end at time of hire and are overly focused on employee’s computer/IT usage and access.
Conventional strategic planning templates tend to overlook a company’s intangible assets, that is, they are not likely to include processes to identify them, unravel them, value them, leverage them,
position them, sustain (protect, preserve) their control and ownership, or extract value from them.
Building a ‘business case’ for introducing new-additional security products (hardware, software, etc.) should also include – clearly describe the ‘intangible assets’ the product will deliver.