All too frequently contributions’ intangible assets make to a company are overlooked, neglected, or outright dismissed, and sometimes obscured by the assets’ (a.) absence of physicality, and (b.) not knowing precisely where and how intangibles ‘fit’ on balance sheets. With equal frequency, their proprietary and competitive advantage features go unrecognized and certainly undervalued, or not valued at all.
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Using Intangible Assets To Weather The Recession – Part III
Business decision makers who engage their work in that time honored ‘if it can’t be measured, it can’t be managed’ approach are likely to harbor some misgivings about the role and contributions intangible assets can and do make toward (a company’s) value, revenue, profitability, sustainability, and ultimately their ability to be leveraged to mitigate the real (in your face) financial risks and challenges associated with the recession and a company’s survivability.
Using Intangible Assets To Weather The Recession – Part II
Engaging decision makers now, in the midst of a recession, in discussions about intangible assets, is frequently interpreted as one of those ‘when you’re up to your hips in alligators you may have forgotten the original goal was to drain the pond’ situations.
Using Intangible Assets To Weather The Recession – Part I
While the last 180 days has delivered a recession, there’s a ‘900 pound guerilla in the room’ which is not being mentioned as having relevance or could contribute to mitigating at least some aspects of this crisis that is, a company’s intangible assets.
Intangible Asset – IP Assessments Are Essential To Business Performance!
Intangible asset and intellectual property assessments are not exercises that are useful (only) after a problem, i.e., compromise, loss, misappropriation, theft, or infringement, etc., comes to light or a lawsuit has materialized.
Reputational Risks, Company Culture, and Layoffs: Recession Necessities Or Ineffective Use Of A Company’s Intangible Assets…?
A company culture can be a dynamic and valuable intangible asset that is capable of change; avoid turning your company’s culture into a reputational risk!