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Intangible Assets & Business

Reputational Risk: Management Team Perceptions

Safeguarding a company’s reputation is an essential (integral) responsibility for sustained company success. Effectively addressing a company’s reputational risks should include management team recognition how they actually perceive such risks because, even the most well intentioned procedures and practices are seldom effective or sufficiently proactive if the fiduciary’s discount what influenced their perceptions of reputation risk.

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Intangible Assets and MBA Curricula…

Intangible assets should be integral components of MBA programming – curricula. In MBA programs (curricula) ‘managing and management’ in their most basic constructs, should now include identifying, managing, stewarding, and overseeing intangible assets to maximize – extract as much value as possible from intangible assets!

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What Are Intangible Assets?

In most company’s, intangible assets are akin to the proverbial ‘hand in front of our face’. That is, they’re often embedded in (a company’s) routine operations, processes, and functions that, in many instances, fall under our conventional ‘mba – tangible asset oriented radar’.

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