Management team familiarity with intangible assets will enable more secure and profitable business transactions to go forward, not impede them.
Blog
Reputational Risk: Management Team Perceptions
Safeguarding a company’s reputation is an essential (integral) responsibility for sustained company success. Effectively addressing a company’s reputational risks should include management team recognition how they actually perceive such risks because, even the most well intentioned procedures and practices are seldom effective or sufficiently proactive if the fiduciary’s discount what influenced their perceptions of reputation risk.
Reputation Risk: Stewardship, Oversight, Managment, and Monitoring…
Company reputation has become a dominant and driving source of company value and competitive advantage which is directly linked to bundles of intangible assets that warrant stewardship, oversight, management, and monitoring.
Intangible Assets In Business Transactions
Transactions are no longer (exclusively) shaped by the flow and/or exchange of physical goods and services, e.g., tangible assets, rather, most are initiated and evolve around the flow and exchange of intanigble assets and IP!
Intangible Assets and MBA Curricula…
Intangible assets should be integral components of MBA programming – curricula. In MBA programs (curricula) ‘managing and management’ in their most basic constructs, should now include identifying, managing, stewarding, and overseeing intangible assets to maximize – extract as much value as possible from intangible assets!
What Are Intangible Assets?
In most company’s, intangible assets are akin to the proverbial ‘hand in front of our face’. That is, they’re often embedded in (a company’s) routine operations, processes, and functions that, in many instances, fall under our conventional ‘mba – tangible asset oriented radar’.