The probability than an early stage company with particularly innovative and commercializable intangibles and IP will experience at least one of these threats, risks, entanglements and/or ensnarements has elevated considerably.
Intangible assets assessments and inventories have relevance to both the buy and sell sides of a transaction, but the buyer who elects to conduct neither is elevating the transactions’ risk factors.
Management team familiarity with intangible assets will enable more secure and profitable business transactions to go forward, not impede them.
Safeguarding a company’s reputation is an essential (integral) responsibility for sustained company success. Effectively addressing a company’s reputational risks should include management team recognition how they actually perceive such risks because, even the most well intentioned procedures and practices are seldom effective or sufficiently proactive if the fiduciary’s discount what influenced their perceptions of reputation risk.
Company reputation has become a dominant and driving source of company value and competitive advantage which is directly linked to bundles of intangible assets that warrant stewardship, oversight, management, and monitoring.
Transactions are no longer (exclusively) shaped by the flow and/or exchange of physical goods and services, e.g., tangible assets, rather, most are initiated and evolve around the flow and exchange of intanigble assets and IP!