Because increasing value is embedded in a company’s intangible assets, its imperative that management teams have effective strategies to consistently identify, utilize and enhance those assets and sustain their control, use, ownership, and monitor their value and materiality.
Articulating intangible assets to prospective investors.
As more company’s value and sources of revenue lie in intangible assets it will be the impetus for management teams and boards to convert the traditional position of ‘information asset protection manager’ to ‘intangible asset risk management and protection officer’?
Converging and bundling a company’s intangible assets with its core mission – business strategy is a timely, important, and growing trend. But, why is such an exercise worthy of management team and board’s time?
University ‘schools of business’ should become (more) involved in elevating awareness and providing guidance to management teams and boards of SME’s (small, medium enterprizes) and SMM’s (small, medium multinationals) regarding the effective utilization of their ‘intangible assets’.
Execution of key intangible asset management techniques is the key company boards and management teams accruing economic benefits, competitive advantages, or efficiencies flowing to their company from their intangibles.