One way to increase the probability that a business investment will achieve the projected/desired returns is to address the question, are the about-to-be-invested assets’ value and materiality sustainable?
2010 versions of organizational resilience management programs must fully include a company’s intangible assets.
Management teams and boards must integrate the ability to create, sustain, and extract value from ntangible assets into their (asset) management and oversight responsibilities which ultimately becomes a metric for assessing performance.
Effective and consistent utilization and management of a company’s intangible assets is one of the most important and significant interventions a management team and board can undertake.
It appears evident that many ‘cloud computing’ users have given little or perhaps no consideration to engaging ‘the cloud’ with some of their company’s most sensitive and proprietary information without ‘rock solid’ assurances about the indeterminate security of their information assets.
There are literally millions of small and mid-size companies that have built their brand (reputation, image, and goodwill, etc.) around the utililation and exploitation of internally developed information but is not formally recognized or treated as being proprietary or a trade secret.