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Intangible Assets & Business

Rembrandt’s Are Not Only In The Company Attic!

Company management teams and boards must take their intangible assets and intellectual property (IP) more seriously and not consider them to merely be ‘sandboxes’ in which a little H2O can be periodically added to enable the erection of temporary ‘castles’ that will quickly crumble or disolve into unrecognizable (non-value or revenue producing) lumps as the moisture evaporates.

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Grasping The Intangible…

Intangible (knowledge-based) assets are often held between our ears, stored on our CD’s, issued to our company as patents (intellectual property) or merely a conglomeration of experienced and specialized know how that’s coupled with knowing how to use that ‘know how’ best.

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