First, it’s important to recognize that the initiative a company’s decision makers undertake to…transact-execute exports of their products and/or services, are indeed ‘business transactions’ that… Read More
Business Reputation Risk & Mitigation
Merchants of Attention, Harvesting Businesses Intangible Assets
The ability to influence people to pay attention, increase people’s attention span, and influence people to favorably act on (monetize) their attention = harvesting people’s… Read More
Pitching Risk Mitigation: Fear, Uncertainty, Doubt!
I have never been a proponent for using FUD factors…to pitch security products or services. Admittedly, the temptation to do so, i.e., exploit fear, uncertainty,… Read More
Intangibles 2016 Election
Why is it that more U.S. citizens are not exhibiting higher levels of anger and resentment…regarding the allegations that a Russian firm based in St…. Read More
Valuable Intangible Assets Hidden In Your Company’s Wallet
Experience tells us that when business’s open their wallets…it’s likely, what awaits them, are yet-to-be exploited, perhaps even dormant, intangible assets (i.e., intellectual, structural, and… Read More
Relationship Capital: A Critical Intangible Asset To Government Standing
Numerous cabinet secretaries and agency heads in the current (U.S.) Administration are overlooking…who knows, perhaps prohibited from, or have yet to sense the relevance and… Read More