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Business Intangible Asset Blog, Michael D. Moberly

Business Intangible Asset Blog where attention span, business realities, and solutions converge.

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Business Reputation Risk & Mitigation

Intangible Assets Are Embedded In U.S. Exports!

September 25, 2018 Leave a Comment

First, it’s important to recognize that the initiative a company’s decision makers undertake to…transact-execute exports of their products and/or services, are indeed ‘business transactions’ that… Read More

Categories: Business Reputation Risk & Mitigation Tags: Intangible assets are embedded in U.S. exports., Intangible assets U.S. exports.

Merchants of Attention, Harvesting Businesses Intangible Assets

May 3, 2018 Leave a Comment

The ability to influence people to pay attention, increase people’s attention span, and influence people to favorably act on (monetize) their attention = harvesting people’s… Read More

Categories: Business Reputation Risk & Mitigation Tags: Harvesters and merchants of online attention., Monetizing people's attention.

Pitching Risk Mitigation: Fear, Uncertainty, Doubt!

March 15, 2018 Leave a Comment

I have never been a proponent for using FUD factors…to pitch security products or services. Admittedly, the temptation to do so, i.e., exploit fear, uncertainty,… Read More

Categories: Business Reputation Risk & Mitigation Tags: Avoid relying on FUD language in pitch scripts., Dramatizing 'FUD' factors in pitch scripts., Pitch scripts that emphasize fear uncertainty and doubt., Risks - threat re-materializing., Today's risks-threats target company's intangible assets!

Intangibles 2016 Election

February 26, 2018 Leave a Comment

Why is it that more U.S. citizens are not exhibiting higher levels of anger and resentment…regarding the allegations that a Russian firm based in St…. Read More

Categories: Business Reputation Risk & Mitigation Tags: Advertisement persuasion., Intangibles in advertising., Manipulating intangibles to affect election outcomes., Russian intervention in 2016 election., Undermining U.S. elections.

Valuable Intangible Assets Hidden In Your Company’s Wallet

February 22, 2018 Leave a Comment

Experience tells us that when business’s open their wallets…it’s likely, what awaits them, are yet-to-be exploited, perhaps even dormant, intangible assets (i.e., intellectual, structural, and… Read More

Categories: Business Reputation Risk & Mitigation Tags: Company wallets are often full of intangible assets., Revealing dormant intangible assets by opening company wallets., Russell Pearlman Korn Ferry Briefing Paper

Relationship Capital: A Critical Intangible Asset To Government Standing

February 21, 2018 Leave a Comment

Numerous cabinet secretaries and agency heads in the current (U.S.) Administration are overlooking…who knows, perhaps prohibited from, or have yet to sense the relevance and… Read More

Categories: Business Reputation Risk & Mitigation Tags: Mary Adams Smarter Companies, Relationship capital is a necessary 'diplomatic'., U.S. ambassador vacancies.

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