Michael D. Moberly   October 10, 2023

Unique – proprietary forms – contexts of intellectual capital (knowledge, knowhow), structural capital (processes, procedures), and relationship capital (associations, alliances, interactions) routinely emerge – surface internally and are recognized by business leaders, management teams, boards, and investors.

Preferably, those intangible assets are recognized and guided to converge (be applied) internally – externally to enhance (business) competitive advantage, generate new sources of revenue, convey more attractivity, and improve – sustain valuation of a business product, service, and reputation, because they likely will be ‘mission essential’ to a business, product, service, and/or reputation.

Business leaders, management teams, boards, and investors, et al, are obliged to recognize that most business things intangible, ala various forms, contexts, applications, uses, of intellectual, structural, and relationship capital, and how a business treats same, can be quite evident.

When valuable – competitive business things intangible are being overlooked, dismissed, under-valued, ineffectively used, and/or become reputationally at risk, these ‘conditions’ often emerge being a secret only to those leaders, et al, who…

  • wait to recognize the ‘mission essential’ intangible asset in play, e.g., their roles, contributions, and value adds, when risks materialize and cascade at keystroke speeds to undermine, erode, and devalue established business positions.

All business’s ‘mission essential’ intangible assets publicly exhibit internally and externally. Among other things, they differentiate business operating culture, ala reputation, competitiveness, competence, and capability, durability, as well as vision, image, attractivity, standing, and sustainability.

As a business intangible asset strategist and risk mitigator, among other things, I shed-much-needed-light-on (unravel) ‘mission essential’ business things intangible across sectors, projects, transactions, and initiatives.

  • today, and for the foreseeable future, 80+/-% of most businesses valuation, competitiveness, revenue generation, and sustainability lie in, emerge from, depend on intangible (non-physical) assets, less so on tangible (physical – fixed) assets.

Development, application, convergence of the right intangible assets, in the right way, at the right time, at the right cost, are ‘mission essential’ as are fiduciary obligations to safeguard and mitigate risk to same, ala stewardship, oversight, and management.

The ‘Business Intangible Asset Blog’ is experientially researched, written, and produced by Michael D. Moberly to provide readers (business leaders, management teams, boards, and investors) with reliable perspectives and nuanced insights to distinguish, value, and safeguard particular – business things intangible designated as mission essential.


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