Michael D. Moberly is a Business Intangible Asset Strategist, Risk Mitigator and Founder – Principal of kpstrat and ‘Business Intangible Asset Blog.

kpstrat and Business Intangible Asset Blog endeavors to respectfully and responsibly introduce readers to arrays of experiential, and researched perspectives and circumstances in which business’s intangible assets hold mission essential roles and contributions to operating cultures, competitive advantages, revenue generation capability-capacity, and valuation.

Preferably, this original service will continue to influence more business leaders, management teams, boards, and investors across sectors, to recognize, differentiate, assess, develop, and apply business things intangible more effectively, lucratively, competitively, and sustainably.

During-the-course of many consultancies, I find businesses prominent intangible assets (especially those described as mission essential) under-utilized, un-recognized, in dispute, and/or at risk, especially when there is a transaction considered or pending, i.e., valuation for buy, sell, or license, etc.

• it is routine to hear expressions of frustration when external parties moderate – regulate the transferrable and sustainable relevance and valuation of longstanding intangible assets which the originator-holder deems – applies as ‘mission essential’.

Experientially, I attribute many such expressions of frustration regarding the ‘worth-ability’ of intangible assets to unfamiliarity with economic – operational realities that most businesses, today, and for the foreseeable future, irrespective sector, stage-maturation, revenues, products, or services, etc.,

• are intangible asset intensive, dependent, and reliant, which translates to

• 80+% of most business’s competitiveness, revenue generation, sustainability, valuation, and future wealth creation potential, lie in – emerge directly from intangible – non-physical assets, i.e.,

• the right forms, contexts, collaborations-applications of…

• intellectual capital: knowledge – know how.
  • structural capital: processes – procedures, and
  • relationship capital: associations, alliances, etc.

• introduced in the right place, in the right way, at the right time, at the right cost, (including provisional – conventionally issued IP) unimpaired by risk.

Experientially, many business leaders deservedly characterize the intangible assets which they may have contributed to developing, introducing, and publicly promoting as commitments of ‘blood, sweat, and tears’…

• uniquely developed, introduced, and are now embedded in business’s operating culture, where they
  • serve as relevant, attractive, and marketable to competitiveness, valuation, and sustainability, as well as buy-sell-license offerings, and
    • can remain relevant and intact w/o impairment.

While many businesses admirably – correctly consider their ‘mission essential’ intangible assets to be proprietary, they are generally observable and ascertainable by others insofar as their influence and affect, which frequently represent…

• accumulations of business leadership experience introduced to advance a business, a product, reputation, brand, competitive position, mission, and convey competitive advantage, etc.

Contributing to business’s expressions of frustration regarding intangible asset valuation, et al, are also a host of ‘time honored’ conventions, statutes, standards, profession-specific perspectives, precedents, and practices. Some of which I view as less-than-friendly to business things intangible.

The ‘Business Intangible Asset Blog’ is experientially-researched, written, and produced by Michael D. Moberly, to provide perspectives, insights, and additional and sometimes alternative perspectives to readers, ala business leaders, management teams, boards, and investors, etc., to aid in identifying, distinguishing, assessing, valuing, safeguarding, and lucratively – competitively utilizing -applying their ‘mission essential’ intangible assets. 

Readers are-encouraged to review and comment on this, and other posts wherein arrays of issues related to business things intangible are authentically and practically conveyed.