Business’s Intangible Assets, Recognize What They Are Today…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog

Experientially, there remain too many business leaders, management teams, boards, and investors whose perspectives about the relevance of business things intangible to business operations, valuation, competitiveness, revenue generation, and investment, etc.,

  • appear framed and variously constrained by conventional definitions – standards of applicability, taxability, value-ability, and longevity.

Respectfully, having conducted national – international presentations, seminars, and conversed with business leaders and management teams across sectors for 20+ years on various matters related to business things intangible, its evident many still…

  • assign importance to conventional – circumstantial ‘guidelines’ (standards) which stipulate when, where, how, why, and the duration of particular- intangible assets, even those which are clearly ‘mission essential’ have relevance to a business, i.e., its operation, valuation, revenue generation, and competitiveness, etc.

Elusively – conventionally, some characterizations of business things intangible are narrowly portrayed in goodwill contexts with time limited benefits. I respectfully disagree.

Ironically, with few exceptions, over 20+ years of engagements, research, book – paper publishing, and writing blog posts, etc., when opportunities arise for me to inquire with business leaders and investors about intangible assets, particularly again those which differentiate as ‘mission essential’, routinely either will…

  1. describe various and particular ‘contributory roles and value-adds’ of intangible assets they have developed, introduced, and applied to brands, products, services, etc. and are embedded in operating culture via products, services, brands, R&D, and reputation sustain existing and/or attract new consumers, clients, and/or investors, and, in this way
  2. serve as foundations – underliers to (business – brand) valuation, monetization, sustainability, scalability, and ROI’s.

Interestingly, in may such conversations throughout the past decade, there is noticeably less, if any, mention of or reference to specific tangible – physical assets (property, inventory, etc.) a business holds, or investors are seeking investment.

Obviously, in some sectors, holding bigger – smarter – faster – more efficient physical-tangible assets is essential, for (a.) logistical, manufacturing, and/or assembly reasons, (b.) proximity to relevant resources and/or needs, and (c.) the manner-in-which particular-services – products, etc., can be rendered available, accessible, and deliverable to accommodate need-demand which consumers – users are accustomed and seek.

Please consider comparing – contrasting the requisite tangible-physical assets and ‘mission essential’ intangible assets relevant to (a.) corporations like Caterpillar, FedEx, Amazon, (b.) higher education, and (c.) healthcare, hospitality, and financial services sectors.

Readers of ‘Business Intangible Asset Blog’ are respectfully encouraged to review other posts where arrays of issues related to – having to do with business things intangible are experientially researched and authentically and practically expressed.


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