Business Reputation and Trust Are Valuable Intangible Assets…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog

A business’s reputation represents (preferably, competitively, and lucratively) the purposeful development + introduction of the right forms, contexts, and applications of business things intangible, i.e., intellectual, structural, and relationship capital, at the right time, in the right way, at the right cost.

Every business which I am familiar, irrespective of sector, size, stage, sales, or location, recognizes – seeks to develop and prosper from building + sustaining a trusting reputation with customers, clients, consumers, and investors and convey same via operating culture.

Particular-business things intangible can-will-doinfluence how we frame, define, distinguish, rely – depend on, and collectively benefit from business, personal, and professional reputation – trust.

Business leaders, management teams, boards, and investors are (fiduciarily) obliged to recognize that reputation and trust…

  1. are measurable and valuable contributors to + influences of associations, relationships, demeanors, and practices, etc. which can converge as operating culture positives.
  2. serve toaffectthe longevity – sustainability of a business, e.g., its products, services, standing, competitiveness, and revenue generation capability and capacity, et al.

Unfortunately, (business) reputation and trust are variously fragile, increasingly spoilable, and vulnerable to purposeful efforts to undermine either, particularly if-when either

  • is presumed to be in-vincible or un-tarnishable,
  • is un-recognized for their contributory roles and value adds, and
  • riskschallenges are un-monitored, un-mitigated, and materialize – cascade at,
    • keystroke speeds to adversely – irreversibly affect businesses @ substantial and un-recoupable cost.

Consumers, buyers, customers, and clients apply various and conventional descriptors regarding perceptions and/or experiences related to a business’s reputation and/or trust, often with gradations, e.g., trustworthy, generally trustworthy, untrustworthy, or some variation of a Reagan-ness perspective alatrust but verify’ which may include presumptions of redeemability.

Let there be no debate, most – more businesses today, and for the foreseeable future, are intangible asset intensive, dependent, and reliant on reputation and trust.

The ‘Business Intangible Asset Blog’ is experientially researched, written, and produced by Michael D. Moberly (since 2006 – over 1000 long form posts) to provide readers (business leaders, management teams, boards, and investors) with reliable perspectives and nuanced insights to distinguish, value, and safeguard particular – business things intangible designated as mission essential. 

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