Business Intangible Asset Recognition and Management – I

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog – Business Intangible Asset Strategies and Risk Mitigator

Readers are respectfully encouraged to consider this post as reflecting a (fiduciary) obligation (of business leaders, management teams, boards, and investors) to consider, irrespective of sector. I am not suggesting this post, standing alone, constitutes a silver bullet, nor is it a one size fits all template,

However, by...

  • appreciating the following perspectives, I am confident, they may be deemed beneficial to business operability + outcomes, in many ways, as is described – explained throughout this Blog.

The ‘mission essential’ (fiduciary) obligations conveyed herein, stem from the undebatable economic – business operation reality that today, and for the foreseeable-future, most all phases of business, their products, services, and transactions, etc., are increasingly and irreversibly intangible asset intensive, dependent, and reliant.

This translates to 70+% of business sources – generators of revenue, and contributions to competitiveness and sustainability, etc., lie in – emerge directly from intangible (non-physical) assets, and less so from tangible (physical) assets.  

An encouraging starting point lies with leaderships’ receptivity to business operation, valuation, and brand resiliency – sustainability, etc., lies increasingly in the respective intangible assets, ala recognizing – differentiating which, how, when, where, and why particular-forms, contexts, and applications of…

  1. the right intellectual (knowledge, knowhow) capital, structural (process, procedure) capital, and relationship (association – interaction) capital,
  2. should be-developed, held, applied, and converged (individually, collectively, and collaboratively),
  3. at the right time, in the right place, in the right way, at the right cost are ‘mission essential’.

Recognizing how to unravel, differentiate, apply, and extract value + competitiveness from particular-intangible assets, is essential to using those assets more effectively, lucratively, competitively, and sustainably.

Experientially though, for some businesses, particular-intangible assets they have likely (perhaps proprietarily) developed, applied, and now rely, are neither designated as proprietary, nor recognized as ‘mission essential’. Instead, they are likely to be…

  • variously presumed, taken for granted, and/or overlooked, and thereafter
  • un-recognized for their actual and measurable contributory roles, value adds, and essentiality to preferred outcomes.

Consequently, (these otherwise) valuable – competitive intangible assets

  • absent stewardship, oversight, and management, are likely to be un-under-appreciated for their relevance to – effects on (business) operating cultures + preferred outcomes.
  • instead, ‘business things intangible’ may become receptive to individual – circumstantial interpretation and application, and emerge (at various points – times) as detractors, and/or risks to…
    • a business’s mission, reputation, and standing,  
    • adversely affect – undermine products, services, and relationships.

When this occurs, seldom is it beneficial, ala, The Office (U.S. and/or British versions).

Readers of Mr. Moberly’s – kpstrat’s ‘Business Intangible Asset Blog’ are, respectfully encouraged to review and comment on other posts wherein arrays of issues related to business things intangible, are experientially-researched, and authentically + practically expressed.


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