Remember, if an asset, intangible or otherwise, adds value to your company and is the source of revenue and future wealth creation, measures must be taken to sustain (protect, preserve) its control, use, ownership, and monitor its value!
Blog
Relationship Capital Is An Important Intangible Asset
Effectively leveraging the value of a companies’ ‘relationship capital’ is dependant upon decision makers’ interest to sustain control, use, ownership, and monitor the value of those assets and their ‘relationship’ to company products and services.
An ‘Intangible Assets Model’ – A New Way Of Thinking About Doing Business…
A new way of thinking must be on the dashboard of every business decision maker and strategist. An ‘intangible asset officer’ may not be necessary in every company, but they can provide time and strategic analysis and assessment of the intangibles a company has and will produce.
Stewardship, Oversight, and Management Of Corporate Sponsored Research In Universities Produces Real Intangible Assets That Can Be Leveraged…
Why should university researchers, research administrators, and technology transfer directors care there’s effective stewardship, oversight, and management of sponsored research projects?
Corporate – University Research Collaborations: Producing IP and Intangible Assets
In the final analyis, the success, effectiveness, and profitability of corporate-university research collaborations may have less to do with traditions, customs, past practices, and cultures and more to do with ensuring efficiencies and responsiveness in the overall administration (stewardship, oversight, management) of the collaborative experience.
Why are business decision makers hesitant – reluctant to act on their intangible assets…?
For U.S. businesses, understanding and taking affirmative steps to maximize and extract as much value as possible from the intangible assets a company has developed, is not rocket science, it’s just good business!