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Business Intangible Asset Blog, Michael D. Moberly

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Intangible Asset Definition in 2008

July 7, 2008 Leave a Comment

Remember, if an asset, intangible or otherwise, adds value to your company and is the source of revenue and future wealth creation, measures must be taken to sustain (protect, preserve) its control, use, ownership, and monitor its value!

Categories: Uncategorized Tags: Add new tag, and/or company culture, Intangible assets are economic benefits anchored in com, Intangible assets are unique blends of processes, procedures, relationships

Relationship Capital Is An Important Intangible Asset

July 4, 2008 Leave a Comment

Effectively leveraging the value of a companies’ ‘relationship capital’ is dependant upon decision makers’ interest to sustain control, use, ownership, and monitor the value of those assets and their ‘relationship’ to company products and services.

Categories: Uncategorized Tags: Add new tag, Exploiting a companies' internal - external relationshi, Exploiting relationship capital can be a key differenti, Relationship capital and intangible assets

An ‘Intangible Assets Model’ – A New Way Of Thinking About Doing Business…

July 3, 2008 Leave a Comment

A new way of thinking must be on the dashboard of every business decision maker and strategist. An ‘intangible asset officer’ may not be necessary in every company, but they can provide time and strategic analysis and assessment of the intangibles a company has and will produce.

Categories: Uncategorized Tags: A new way of thinking about doing business - intangible, Add new tag, Intangible asset officer may not be right or necessary, Intangible Assets Model

Stewardship, Oversight, and Management Of Corporate Sponsored Research In Universities Produces Real Intangible Assets That Can Be Leveraged…

July 2, 2008 Leave a Comment

Why should university researchers, research administrators, and technology transfer directors care there’s effective stewardship, oversight, and management of sponsored research projects?

Categories: Uncategorized Tags: Add new tag, and irretrievable, Corporate-university research alliances., Knowledge-based (research) assets are perishable, non-renewable, Sponsored university research

Corporate – University Research Collaborations: Producing IP and Intangible Assets

July 1, 2008 Leave a Comment

In the final analyis, the success, effectiveness, and profitability of corporate-university research collaborations may have less to do with traditions, customs, past practices, and cultures and more to do with ensuring efficiencies and responsiveness in the overall administration (stewardship, oversight, management) of the collaborative experience.

Categories: Uncategorized Tags: Add new tag, Corporate - university research collaboration, monitoring value of corporate-university research colla, preserving, Protecting

Why are business decision makers hesitant – reluctant to act on their intangible assets…?

June 28, 2008 Leave a Comment

For U.S. businesses, understanding and taking affirmative steps to maximize and extract as much value as possible from the intangible assets a company has developed, is not rocket science, it’s just good business!

Categories: Uncategorized Tags: Add new tag, Business' self-deprecating assumptions they have no int, Faux strategic planning that doesn't address intangible, Intangible assets is not 'rocket science' rather its ju, Intangible assets lack physicality

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