Safeguarding – mitigating risk to business’s ‘mission essential’ intangible assets represent ‘fiduciary’ obligations.
Safeguarding – Mitigating Risk to Intangible Assets…
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Safeguarding – mitigating risk to business’s ‘mission essential’ intangible assets represent ‘fiduciary’ obligations.
Trade secrecy assertions include obligations that should be recognized and executed in advance.
Brand development and management warrant effective safeguards and risk mitigation. All is directly relevant – contributes to brand attractivity, differentiation, durability, and sustainability.