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Business Intangible Asset Blog, Michael D. Moberly

Business Intangible Asset Blog where attention span, business realities, and solutions converge.

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‘Insiders’ and the ’20 – 60 – 20′ Rule…

August 7, 2008 Leave a Comment

Sometimes, when we prick the sometimes very thin social-psychological veener of people we work with we may find inherently dishonest and unethical individuals, possessing mis-guided, or little, if any sense of integrity or loyalty with respect to protecting proprietary information, trade secrets, and IP.

Categories: Safeguarding Intangible Assets & IP Tags: Add new tag, Carnegie Mellon's CERT, Insider threats-risks to proprietary information., PERSEREC, The 20-60-20 rule.

Intangible Asset Strategist

August 5, 2008 Leave a Comment

If a tree falls in a forest when no people are around, does it make a noise? Similarly, if a company asset is intangible, that is, it can’t be seen or physically touched, how can it tangibly contribute to a company’s value, revenue, profits, margins, reputation, image, goodwill, and competitive advantages?

Categories: Uncategorized Tags: how will a company know what it contributes, If an asset is intangible

Aligning A Company’s Intangible Assets To It’s Business Strategy, It’s Worth Your Time…

August 4, 2008 Leave a Comment

Aligning a company’s intangible assets with its business strategy means recognizing most all decisions related to the utilization of intangibles, IP, know how, and competitive advantages are business decisions, not solely legal processes.

Categories: Uncategorized Tags: Add new tag, Align intangible assets business strategy, Aligning intangible assets, Intangible assets business decisions not soley legal pr

Fiduciary Responsibilities To Safeguard Intangible Assets and Intellectual Property Rights…

July 30, 2008 Leave a Comment

Decisions related to an organization’s intangible assets, intellectual property, proprietary know how, and competitive advantages are, first and foremost, business decisions, not solely legal processes.

Categories: Uncategorized Tags: Fiduciary responsibilities

Company’s Should Seek A Fresh, Objective Look At The Intangible Assets, Competitive Advantages and Know How They’re Producing…

July 28, 2008 Leave a Comment

Business decision makers may express skepticism about better utilizing, exploiting, and extracting value from their intangible assets because of an absence of confidence, unfounded concerns about the cost or processes involved, or even embarrassment about having not already done so!

Categories: Uncategorized Tags: 'An idea is not necessarily a biotech idea', Effective ideas (intangible assets) often go unrecogniz, or under-valued or even dismissed., un

Business Continuity and Contingency Planning: Intangible Assets and IP

July 23, 2008 Leave a Comment

When 75% of most companies’ value, sources of revenue, and future wealth creation lie in intangible assets and IP, it’s absolutely essential that business continuity-contingency planning today, fully incorporate-address those assets.

Categories: Uncategorized Tags: Business continuity-contingency planning, Continuity-contingency planners, intangible assets, intellectual property

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