Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
Design Thinking and Intangible Assets
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Apple, a consistent leader in design thinking, where horizonal and user-centric (product, system, brand, support) functionalities are repeatedly applied.
When 80+% of most company’s value, sources of revenue, competitive advantage, and sustainability today lie in – emerge directly from intangible assets, it’s essential to know a company’s risk threshold – tolerance for every transaction and initiative undertaken, and assess and mitigate the risks.
Thinking differently about why and how companies should safeguard their intangible assets.