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Business Intangible Asset Blog, Michael D. Moberly

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Competitor Intelligence Operations: They’re Zeroing In On Your Company’s Intangible Assets!

September 25, 2008 Leave a Comment

Any company’s efforts to counter or mitigate the potential, but, very real adverse affects of competitor intelligence absolutely begins with understanding its intangible assets!

Categories: Uncategorized Tags: Adverse affects of competitor intelligence materialize, Competitor intelligence and intangible assets., Competitor intelligence operations are zeroing in on co

Company Information Security Policies Must Address The Persistent Challenges Presented By Insiders…

September 19, 2008 Leave a Comment

Companies are now obliged, perhaps more than ever before, to literally re-think those elements of their information security policies that address risks – threats posed by insiders, that unfortunately, but, all-to-frequently begin and end at time of hire and are overly focused on employee’s computer/IT usage and access.

Categories: Intangible Assets & Business Tags: Add new tag, Companies must recognize that assessing an employee's p, Company's global market position and future wealth crea, Company's profitability and sustainability are inextric

If Your Company’s Strategic Plan Didn’t Include Intangible Assets, Well Then…

September 10, 2008 Leave a Comment

Conventional strategic planning templates tend to overlook a company’s intangible assets, that is, they are not likely to include processes to identify them, unravel them, value them, leverage them,
position them, sustain (protect, preserve) their control and ownership, or extract value from them.

Categories: Intangible Assets & Business Tags: Strategic planning for intangible assets., Strategic plans must include intangible assets.

Security Products Deliver Intangible Assets…!

September 6, 2008 Leave a Comment

Building a ‘business case’ for introducing new-additional security products (hardware, software, etc.) should also include – clearly describe the ‘intangible assets’ the product will deliver.

Categories: Intangible Assets & Business Tags: as well as, Preconceived ideas about what security products' delive, Security products deliver intangible assets in horizont, Security products deliver intangible assets., vertical contexts.

Let’s cut to the chase, business decision makers need to know more about their company’s intangible assets!

September 3, 2008 Leave a Comment

While executives emphasize the importance of measuring the performance of intangible assets, equal importance should be placed, up front, on aiding decision makers to recognize what intangible assets their company possesses, produces, and/or has acquired and how to identify, unravel, and approximate their value.

Categories: Intangible Assets & Business Tags: Accenture - Economist Intelligence Unit intangible asse, Intangible assets are embedded in most every company., Intangible assets are not the soley province of large c

A New Approach To Designing A Company’s Information Asset Protection Policy…

September 2, 2008 1 Comment

The real intent of a company’s information security policy (practices, procedures) is to ensure it reflects the real objective, that is, to sustain (protect, preserve) control, use, ownership, and value of its intangible assets!

Categories: Intangible Assets & Business Tags: Add new tag, Not all valuable proprietary information exits in elect

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