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Business Intangible Asset Blog, Michael D. Moberly

Business Intangible Asset Blog where attention span, business realities, and solutions converge.

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Strategies To Survive The Recession: It’s Time To Look At How Your Intangible Assets Are Utilized…

December 16, 2008 Leave a Comment

Serious financial times demand equally serious and readily executable strategies to elevate company’s probability of survivability and sustainability (post recession).

Categories: Uncategorized Tags: and assess my company's intangible assets, and own, How do I identify, How intangible assets can be utilized to survive the re, Intangible assets are not necessarily the 'silver bulle, possess, Surviving the financial crisis., unravel, What intangible assets does my company produce

Knowing The Value Of Your Intangible Assets: It’s The Key To Effectively Addressing ‘Insider’ Risks/Threats

December 12, 2008 Leave a Comment

Information asset protection is not solely about recognizing and subjectively assessing risks and threats anymore.

Categories: Uncategorized Tags: Distinguishing information assets' objective and subjec, Fair market value of information assets., Objective value of information assets., Subjective value of information assets., Value-in-Exchange value of information assets., Value-in-Use of information assets.

The Difference Between Information Security and Information Asset Protection…

December 11, 2008 Leave a Comment

‘If I find a hole in my company’s proprietary information fence, the job of information security is to patch the hole, whereas the job of information asset protection specialist is, in addition to helping patch the hole, determine causes, circumstances, what assets were lost, who the recipients are, and how the loss will be exploited – adversely affect the company.

Categories: Uncategorized Tags: Difference between information security and information, Responsibilities of information asset protection specia

How Long Can Company’s Sustain Their Intangible Asset Advantage…?

December 5, 2008 Leave a Comment

Strict reliance on patents (standing alone) as constituting a company’s primary means/strategy to achieve and sustain a competitive advantage in the global marketplace may, in reality, do quite the opposite.

Categories: Uncategorized Tags: Abbreviate product life cycles, and multi-faceted, complex, Intangible asset competitive advantages., IP is global, Rapid diffusion of know how., Rapidity of R&D breakthroughs., Trade secrecy

Reputational Risks, Company Culture, and Layoffs: Recession Necessities Or Ineffective Use Of A Company’s Intangible Assets…?

December 3, 2008 Leave a Comment

A company culture can be a dynamic and valuable intangible asset that is capable of change; avoid turning your company’s culture into a reputational risk!

Categories: Intangible Assets & Business Tags: Avoid turning company culture into a new form of reputa, Company culture and reputational risks., Reputational risks and company culture., The loss of a company's reputation will more frequently, The most valuable asset in a capitalist economy is trus

What Happens To Intangible Asset Value During The ‘Meltdown’…?

December 2, 2008 Leave a Comment

I remain respectfully unconvinced whether the value of a company’s intangible assets experience comparable devaluation in magnitude, as have, for example, a publicly traded company’s stock price over the past 90 days.

Categories: Intangible Assets & Business Tags: A significant percentage of laid off employees possess, Add new tag, Do decision makers perceive employees more as tangible, Laying off intangible assets.

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