Serious financial times demand equally serious and readily executable strategies to elevate company’s probability of survivability and sustainability (post recession).
Information asset protection is not solely about recognizing and subjectively assessing risks and threats anymore.
‘If I find a hole in my company’s proprietary information fence, the job of information security is to patch the hole, whereas the job of information asset protection specialist is, in addition to helping patch the hole, determine causes, circumstances, what assets were lost, who the recipients are, and how the loss will be exploited – adversely affect the company.
Strict reliance on patents (standing alone) as constituting a company’s primary means/strategy to achieve and sustain a competitive advantage in the global marketplace may, in reality, do quite the opposite.
A company culture can be a dynamic and valuable intangible asset that is capable of change; avoid turning your company’s culture into a reputational risk!
I remain respectfully unconvinced whether the value of a company’s intangible assets experience comparable devaluation in magnitude, as have, for example, a publicly traded company’s stock price over the past 90 days.