Intangible Assets Embedded In Security Products…

by beanstalk | Feb 18, 2014 | Intangible Valuation & Monetization

Michael D. Moberly    February 18, 2014   ‘A blog where attention span really matters!’ Respectful suggestions to security product developers, manufacturers, marketers, and sales… Let’s start by accepting the economic fact that an expanding majority of our work,...

Intangible Assets Produced By Security Products…

by beanstalk | Feb 17, 2014 | Intangible Valuation & Monetization

Michael D. Moberly     February 17, 2014    ‘A blog where attention span really matters’!  Security intangibles… I have been advocating for sometime the importance of articulating the additional value security systems, services, and products deliver,...

Intangible Asset Deliverables In Pitch Scripts

by beanstalk | Feb 13, 2014 | Intangible Valuation & Monetization

Michael D. Moberly     February 13, 2014    ‘A blog where attention span really matters’. In far too many instances, vendors, marketing, and sales personnel engaged in the security product, system, and/or services sector overlook, dismiss, or neglect to describe...

Pharmaceutical Company’s ‘Futures Market’ for Reputation Risk

by beanstalk | Feb 6, 2014 | Business Reputation Risk & Mitigation

Michael D. Moberly    February 6, 2014   ‘A blog where attention span really matters’. Pharmaceutical company’s ‘futures market’ for reputational risk, kicking the ‘reputational risk can down the road’. As regular readers of this blog know, I am an...

Reputation Risk…The Most Difficult Risk For Companies To Manage! Part II

by beanstalk | Feb 5, 2014 | Business Reputation Risk & Mitigation

Michael D. Moberly    February 5, 2014   ‘A blog where attention span really matters’! The ACE Groups’ 2013 Survey of Reputation Risk… For readers who may be unfamiliar with The ACE Group, it purports to be one of the world’s largest multiline property and casualty...