A Consequence of Overlooking Business’s Intangible Assets…

Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog – Business Intangible Asset Strategies and Risk Mitigator

A not-to-be overlooked consequence of the global ‘y2k phenomena’ (entrance of the new millennium) was that every business – institution, across sectors, observed – learned… 

  • ready availability of relevant intellectual – structural – relationship capital (intangible assets) contributes to – sustains a business’s valuation, competitiveness, and revenue generation capability-capacity.
  • if-when business things intangible is consistently recognized, incorporated, valued, safeguarded, and risks mitigated, they can – will (but, not only during crisis circumstances),
  • lead to good-better-best decisions, by among other things,
  • allowing business leaders to avoid endeavoring to debate whether or how to reinvent the proverbial wheel when new – generational ventures, projects, initiatives, or transactions opportunities are being considered,
    • preferably undertaken and executed with the desired outcomes, but with fewer time consuming – costly challenges or risks materializing.

At the turn of the millennium, ala ‘y2k’ (year 2000) every computer system worldwide was presumably at risk to a technological Armageddon.  

The looming challenge – question was how various computer systems and technologies will react at the stroke-of-midnight of the new century, ala 2000.

In the preceding 18-20+ months to December 31, 2000, a ‘global scramble’ played out to ensure every computer system was re-calibrated to be ‘y2k compliant’….

  • each system’s ‘internal calendar – clock’ would smoothly transition from 1999 to 2000 across global time zones.

To be sure, this was not a quick remediation.

A variously disconcerting aspect for business computer systems to achieve – be certified ‘y2k compliant’ involved re-locating + returning individuals…

  • who still held legacy (first generation computer system configuration) expertise,
  • sufficient to bridge – re-calibrate non-compliant systems to not fail because their ‘original internal calendars – clocks’ may not accommodate the change to a new millennium.  

Interestingly, the y2k phenomena occurred when…

1. most all business + institution computing system capability – capacity (globally) was variously transitioning from ‘original – 1st generation equipment to new – 2d generation.

2. the initial burst of off-shoring – sharing computing needs + storage, etc., (to other countries).

Collectively, the above gave credence to businesses-companies shedding and/or minimizing their internally held (proprietary) computing expertise, in favor of variations of ‘off-shore-business-modeling’.  

Those intangible forms-contexts of computer system expertise, ala intellectual (knowledge-knowhow) + structural (process-procedure) capital, represented then, and still do, valuable (institutional history, insight, perspective) assets, albeit intangible.

Individually-collectively-collaboratively, the various contributory roles + value adds which intangible assets routinely produce – deliver, providing they are recognized + called upon, are also routinely

  • practical, experiential, timely, relevant, and ‘worthy of consideration’ irrespective of business sector, project, initiative, or transaction.

That is, business’s intangible assets will, almost always, be in play.

Ultimately, whether businesses proprietarily developed – applied intangible assets (a.) exit the front door via retirement or attrition, (b.) are politely (generationally) dismissed-in-the-moment, (c.) exit the back door via misappropriation and infringement, or (d.) are not accounted for – differentiated on balance sheets, etc.,

  • multiple questions warrant (near term-strategic) attention of business leaders, management teams, boards, and investors respectively, e.g.,  
    • at what point – in what circumstance will either experience a (predictable, probable, and repeatable) predicament, not wholly unlike the y2k phenomena, in which existing knowledge – knowhow may, for various reasons, not-rise-to an existing-need or demand, e.g., to effectively, experientially, and quickly + experientially assess – differentiate – mediate, with relevant insight and perspective to an on-the-horizon need, issue, challenge, or risk.

The ‘Business Intangible Asset Blog’ is experientially-researched, written, and produced by Michael D. Moberly, to provide a business things intangible perspectives, insights, and sometimes alternative views to-for readers to aid in identifying, distinguishing, assessing, valuing, safeguarding, and lucratively – competitively utilizing applying ‘mission essential’ intangible assets. 

Readers are-encouraged to review and comment on this, and other posts wherein arrays of issues related to business things intangible are authentically and practically conveyed.


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