Michael D. Moberly, Principal, Founder kpstrat and ‘Business Intangible Asset Blog – Business Intangible Asset Strategies and Risk Mitigator
Leaders, management teams, boards, and investors (similarly) are obliged (fiduciarily, and otherwise) to recognize that particular-intangible assets emerge to define – distinguish – underlie and contribute to business – institution valuation
While there are 15 types-categories of intangible (non-physical) assets generally recognized, my work, kpstrat, and the ‘Business Intangible Asset Blog’ attach special importance to three intangible assets particularly as being key, insofar as…
- intellectual capital (knowledge, know how) capital.
- structural capital (process, procedure) capital,
- relationship capital (association, affiliation, collaboration)
Relative to how – why they are developed, forms – contexts they materialize, and where, when, and the various ways they are applied, e.g.,
- the right intangible assets, developed in the right way, introduced at the right time, in the right place, and at the right cost.
- converge – embed as reputationally reliable, resilient, competitive, lucrative, and efficient operating culture, irrespective of sector, innovation, location, products, or services.
Business leaders and unit and/or brand managers, et al, routinely find it beneficial to…
- differentiate – assess various intangible assets relative to their contributory roles – value adds, ala ‘mission essentiality’, and
- apply – exploit (manage, monitor, safeguard) more effectively, efficiently, legitimately, lucratively, and competitively.
Respectfully, some may, initially find, there is a modicum of receptivity to addressing the ‘intangible asset side’ of business operations. For others, doing this may not be (initially) a particularly intuitive activity, i.e., alertness to intangible – non-physical assets.
In part, either position may be attributable to long standing influences of particular-accounting, reporting, valuation, and taxation conventions and past practices some of which, in this business intangible asset strategists’ experienced perspective, are…
- inclined to under-appreciate, under-recognize, and under-value the contributions, sustainability, and longevity of business things intangible.
Respectfully, but not infrequently…a business’s‘mission essential’ intangible assets, should they be recognized, e.g., theirproprietary status, contributions to competitive advantage, revenue generation, and business specific relevance, etc.,
- may not be assigned managerial importance, therefore presume business things intangible hole valuational – durational limitations.
Experientially, I advocate the ‘valuation’ of business – institution intangible assets reflect this universal economic – business operation reality…
- 80+/-% of most business’s valuation, revenue generation capability – capacity, competitiveness, and sustainability, etc., lie in – emerge directly from intangible assets, vis-à-vis, the
- contributory roles – value adds to a product, service, brand, reputation, and mission, etc., and the
- various ways intangibles converge + embed to create attractive, lucrative, competitive, and sustainable operating cultures.
Unarguably, leaders, management teams, boards, and investors who embrace – recognize their specific, unique, and ‘mission essential’ intangible assets, routinely find ease + comfort in framing advancement and marketing narratives that richly, authentically, and legitimately describe and differentiate their business.
The ‘Business Intangible Asset Blog’ is experientially-researched, written, and produced by Michael D. Moberly, to provide perspectives, insights, and additional and sometimes alternative perspectives to readers, ala business leaders, management teams, boards, and investors, etc., to aid in identifying, distinguishing, assessing, valuing, safeguarding, and lucratively – competitively utilizing -applying their ‘mission essential’ intangible assets.
Readers are-encouraged to review and comment on this, and other posts wherein arrays of issues related to business things intangible are authentically and practically conveyed.
