Michael D. Moberly is a Business Intangible Asset Strategist, Risk Mitigator, and Founder – Principal of kpstrat and ‘Business Intangible Asset Blog.
Authentically communicating a business’s intangible assets, whenever, however, wherever they are in play is a (fiduciary) obligation for (business – institution) communication professionals.
A dimension to corporate – business communication that is always present, but frequently under-recognized, is the intangible – non-physical asset ‘side of business’, i.e.,
- businesses today and for the foreseeable future, are increasingly intangible asset intensive, dependent, and reliant, irrespective of sector, size, stage, maturation, revenues, products, or services.
A respectful + helpful starting point for fitting – applying this solution strategy to readers’ particular-enterprise and business communication professionals, lie with recognizing – appreciating that…
- 80+% of most business’s competitiveness, revenue generation capability-capacity, valuation, and future wealth creation potential, etc., lie in – emerge directly from intangible – non-physical assets.
Hence, business (internal – external) communication representatives are obliged to recognize – differentiate the various forms – contexts of intangible asset a business holds, considers ‘mission essential’, and applies – relies…
- competitively, lucratively, and uniquely to contribute to valuation, efficiency, operations, and transactions involving product and service branding and reputation and mitigating risk to either.
This value-add dimension to corporate – business communication, reflects economic, operational, and competitive realities of every business which I am familiar, that develops and introduces unique and (product, service, transaction) specificforms, contexts, and applications of…
- intellectual capital – knowledge and know how.
- structural capital – processes and procedures, and
- relationship capital – internal-external associations and alliances,
intended to describe + advance particular-initiatives – aspirations, including provisional and conventionally issued IP, in the right place, in the right way, at the right time, and at the right cost, wherein they (preferably)…
- converge, unimpaired by risk, to (individually-collectively-collaboratively) differentiate a brand, product, service, and/or transaction and,
- contribute to creating a (more) sustainable, attractive, lucrative, and competitive, business operating culture.
Differentiating – delivering enterprise wide + circumstance specific clarity to business things intangible, especially those deemed ‘mission essential’, also play increasingly significant roles in…
- addressing – mitigating business risk whose initial targets – affects are intended to undermine particular-intangible assets, i.e., reputation, goodwill, image, competitiveness, and attractivity, etc.
The above business economic – operating realities, and others, are (fiduciarily) obliged to be considered – legitimately conveyed as underliers to/for business – institution – brand communications…
- not merely as dimensions to be dusted-off or referenced (publicly to the all- ready skeptical) when particular-risks – questions emerge to cast doubt upon and/or dispersion to reputations, brands, practices, processes, and intent.
When recognized – differentiated – appreciated, a business’s ‘mission essential’ intangible assets, appreciated in these contexts, can be legitimately characterized internally, externally, and publicly, as
- as viable – relevant – timely paths for updating – converting conventional corporate communications and/or public relations functions, and…
framing those responsibilities as reliable – authentic contributions to sustaining business value, competitive differentiation throughout, in advance, and during – following adversities.
The ‘Business Intangible Asset Blog’ is experientially-researched, written, and produced by Michael D. Moberly, to provide perspectives, insights, and additional and sometimes alternative perspectives to readers, ala business leaders, management teams, boards, and investors, etc., to aid in identifying, distinguishing, assessing, valuing, safeguarding, and lucratively – competitively utilizing -applying their ‘mission essential’ intangible assets.
Readers are-encouraged to review and comment on this, and other posts wherein arrays of issues related to business things intangible are authentically and practically conveyed.
