Routinely, but unfortunately, in venture capital forums, I observed (new business) 'launch team speakers' omit, not recognize, overlook, and/or underestimate the ‘mission essentiality’ of particular-intangible assets.
In venture capital forums for new business startups - launches, IP is frequently conveyed (sophomorically and presumptively) by presenters, as being all inclusive. Unarguable, it is not.