The valuation of a creatives’ work, i.e., their intangibles, skill sets, services, and/or products they produce, can also serve as distinguishers and influencers and 'value adds' to valuation - competitiveness.
Countless, small, niche (under-the-radar) businesses, i.e., services-for-hire, and/or products-produced-on-demand, etc., in which creatives are fully embedded and mission essential.