Business operation and valuation have been adhered to conventional (accounting, valuation) dispositions -predilections which typically characterize intangible assets as mere conglomerations of undifferentiated goodwill.
Even though most businesses today are intangible asset intensive and dependent, ‘intangible assets’ are likely be under-estimated, under-valued, overlooked, or omitted from a business (buy – sell – license - transfer) negotiation.