Generationally distinguishable strategies to attract + deliver professional services are obliged to reflect the 'intangible assets' deemed important to economically, culturally, politically, and educationally diverse populations and generations.
Leadership of professional service firms who presume the rationales which GenY’s and GenZ’s find attractive and necessary preludes to seek same, i.e., align with previous generations, may find that to be an unnecessarily costly and irreversible error!