Absent sustainable proprietary status of about-to-be-invested intangible assets, those assets are more likely to have been breached and/or marginalized, and less likely to deliver (projected) revenue generation capacity and competitive advantage sufficient to sustain investors’ desired ROI and exit strategy…
A not to be under-estimated driver to this pre-investment scrutiny + due diligence, as I advocate here, now, on behalf of investment outcome dependent intangible assets, emerges from intangible assets.