Michael D. Moberly December 16, 2013 A blog where attention span matters!
First, let’s start with the economic fact that today, 80+% of most company’s value, sources of revenue, and ‘building blocks’ for growth, profitability, and sustainability lie in or evolve directly from intangible assets!
The following are essential intangible asset-related questions inventors should address that will affect the commercialization success of their invention…
1. Are intangible assets consistent discussion (action) items in management team meetings?
2. Do inventors’ – management teams know what percentage of contributory value (of their invention) lies in or evolves directly from intangible assets?
3. Can inventors site specific intangible asset(s) emanating from their research (invention)?
4. Can inventors describe specifically how that – those assets will contribute to the inventions’ value, projected sources of revenue, and competitive advantages, i.e., commercialization?
5. Is an inventory and/or audit of the contributing intangible assets driving and/or emanating from the invention being maintained, regularly assessed, and updated?
6. If so, does the inventory-audit include an objective assessment of how, whether, or which contributory intangible assets continue to hold value, materiality and relevance to the invention and its inevitable spin-off company’s core mission and strategic plan?
7. How are the inventions’ contributing intangible assets being managed, i.e., sustain control, use, ownership and monitor their value, materiality, and risk?
8. Can you objectively assess which (contributory) intangible assets hold the highest investor attractivity, or market value, etc., if bundled, sold, licensed, or used in a separate strategic alliance and/or joint venture?
9. Can inventors objectively identify which invention-related intangible assets are most vulnerable to risk, i.e., infringement, misappropriation, premature leakage, counterfeiting, etc.?
10. Is there an organizational resilience (continuity – contingency) plan in place that specifically includes contributory intangible asset risk/threat mitigation and rapid recovery from the adverse impact of materialized risk(s)?
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